Because Your Opinion Matters
AJIO is Reliance’s natural digital fashion extension that launched at the Lakme Fashion Week in April 2016 at Mumbai. AJIO holds the distinction of being Reliance Retail’s first pan-Indian ecommerce venture. The differentiator of brand AJIO is that it’s the one stop shop for styles that are handpicked, bang on-trend, at prices that are easily the best you’ll find anywhere. Celebrating fearlessness and uniqueness, AJIO is constantly looking to bring a fresh, current and accessible perspective to personal style. At the heart of it all, AJIO’s core philosophy of #DoubtIsOut believes in inclusivity and acceptance as the natural way forward for individual expression of personal style. This philosophy is brought to life through key campaigns like #NotWhatIWear which took a bold stand on women’s rights in the 2017 Lakme Fashion week. The #DoubtIsOut belief runs in AJIO’s very DNA, through capsule collections that make putting together great looks easy, making exclusive international brands available in one place, reviving India’s rich textile heritage through the Indie collection and the hyper-trend focussed in-house brand AJIO Own. AJIO deals in categories of womenswear, menswear, kidswear and technology. With fashion technology in particular, AJIO forayed into a category that combined the convenience of technology with the aesthetics of contemporary fashion by featuring a carefully hand-picked selection of premium gadgets and tech accessories. With the advanced internet infrastructure built by JIO and a robust physical retail business built by Reliance Retail, AJIO is at the fore of a differentiated e-commerce model for India. This model will entail seamless omni-channel integration of online and offline models while innovating across superior customer experience, delivery services and payment ecosystem. The AJIO app is available for download on the Apple App Store & Google Play.