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Professional Digital Marketing Course

Course Overview

1, Why Digital Marketing ?

The interactive digital media industry relies heavily on customer/visitor engagement. This customer engagement is driven by a multiple ways such as SEO, SEM, Affiliate Marketing, Social Media Marketing and E-Mail Marketing. Each method has to be planned and executed in an integrated manner to achieve your strategic goals.With this vision, we have brought the comprehensive packages of digital marketing courses for you.
Whether you are an established marketer or a student, our digital marketing course program is designed to provide you with the skills which will help you to understand strategic internet marketing concepts and the tools needed to make precise decisions and also set the direction for your project, company, or product line in the digital ecosystem.

2, What are the requirements??

This is a self-learning course through recorded videos where you can learn at your own time and pace. Get faculty support through forums, email or calls for your doubts..

3, What am I going to get from this course???

  • Pursue Bigger Paydays by Adding In-Demand Skills to Your Resume.
  • Crunch Marketing Data and Make Informed, Revenue-Boosting Decisions.
  • Follow a Proven Formula to Grow Any Business Online From Scratch.
  • Gain the Confidence to Act on Your Ideas .

Modules Overview

  • Key Concepts of Digital Marketing
  • Traditional Marketing vs. Digital Marketing
  • The Opportunity of Digital Marketing
  • Characteristics of Digital Marketing
  • Implications with Digital Marketing
  • Strategies in Digital Marketing
  • User Behavior & Navigation
  • What is SEO
  • What are Search Engines
  • Introduction to SERP
  • How Search Engines work?
  • What are keywords & Different types of keywords
  • Keywords Research & Analysis
  • Keywords Research Tool (Google Keyword Planner)
  • Search Operator, Punctuation & Symbols
  • On page optimization
  • Keywords Optimization
  • Contents Optimization
  • Understand Your audience for content planning
  • Website Navigation
  • Title, Meta Description Tags
  • Alt Tag
  • Meta Robot Tags
  • Robots.txt
  • Using Google Webmaster Tool & Website Verification
  • Sitemap Creation and Submission in Webmaster Tool
  • Off-Site Optimization
  • Directory, Bookmarking, Article & Press Release Submissions
  • Blog & Forum Postings
  • Introduction to Webmaster Tools
  • Start with the fundamentals
  • Get your site working on Webmaster Tools
  • Refine personal and site settings
  • Manage, monitor and maintain your site
  • Use the reports and features
  • Remove Content from Google
  • Search Traffic & Search Appearance
  • Google Index & Crawl
  • HTML Improvements
  • Sitemaps
  • Crawl Rate, Crawl Errors and Crawl Stats
  • Blocked URLs and Fetch as Google
  • Add and verify your new site to Webmaster Tools
  • introduction to Google Analytics
  • How Google analytics works?
  • Understanding Google Analytics Account Structure
  • Starting with Google analytics
  • How to set up analytics account
  • How to add analytics code in website
  • Understanding goals and conversions
  • How to setup goals?
  • Understanding different types of goals
  • Understanding bounce & bounce rate
  • Difference between exit rate & bounce rate
  • How to reduce bounce rate?
  • Understanding filters & segments?
  • How to set up filters & segments?
  • How to view customized reports?
  • Monitoring traffic sources
  • Monitoring traffic behavior
  • Create Your First Profitable Adwords Campaign
  • Benefits of Google Adwords
  • How Google Adwords Works
  • Define Success & Set Up Tracking
  • Analyse Your PPC Competition
  • Have a Congruent Landing Page
  • Select The Right Campaign Type
  • Target Your Audience
  • Determine Your Bids & Budgets
  • Write Effective Ads
  • Choose Profitable Keywords
  • Advanced Campaign Settings
  • Introduction to Social Media
  • Types of Social Media
  • How Social Media Influences Audience
  • How Social Media is affecting Google Search
  • How to choose right social media
  • Integrating social media into your website and blogs
  • Photo Sharing Social Network : Picasa
  • Video Sharing Social Network : YouTube
  • Facebook Marketing
    • Introduction to Facebook
    • Difference between Profiles, Places, Groups and Pages
    • Social media and communications strategy
    • Facebook Connect (Like, Share, Comment)
    • Facebook Pages (Creating, Managing, Retention)
    • Pages (Dos &Don’ts)
    • Facebook Apps
    • Measuring and Monitoring
    • Sponsored Stories
    • Latest trends
    • Advantages and challenges
  • Twitter Marketing
    • Introduction to Micro blogging and Twitter
    • Twitter Demographics
    • Use for reputation, promotion, sales, conversing
    • Who to follow
    • Tweeting
    • Searching tweets and users
    • Measuring Influence
    • Tools
    • Tracking Code
    • Twitter Account Promotion
    • How to Shorten and Measure your URLs
  • Google+ Marketing
    • What is Google Plus
    • Features
    • Tools & Techniques
    • Creating Profile & Pages
    • Social Strategies and Tactics for Google+
    • Integration with your site
    • Google Plus: Circles | Hangouts | Stream
    • Google + 1
    • Google Plus for Businesses
  • Introduction to Email Marketing
  • How Email Marketing Works
  • Sending Emails
  • Email Clicks
  • Email Lead Creation
  • Email Design and Functionality
  • Software Platforms for Email Delivery
  • Email List Building and Capture Page Design
  • Email Marketing Analytic
  • Writing Styles and Calls to
  • Design Techniques for Effective Email
  • Personalization – Rich Media and Graphics
  • Impacts on Open Rates
  • Emails Sent vs. Delivered
  • Campaign Tracking and Reporting