Digital Marketing

->Review new technologies and keep the company at the forefront of developments in digital marketing – industry trends, all things social – tools, applications, channels and customer engagement insights ->Create and execute digital marketing strategy and plan to accelerate traffic, customer acquisition, engagement, retention and referrals. ->Identify and define key customer segments, demographics and relevant information to drive decision-making in all marketing activities. ->Lead the reporting and analysis across key customer acquisition and retention channels to deliver growth and ROI targets. ->Liaise closely with the Product and Engineering teams to implement the required site and communications changes to deliver the agreed user and ROI targets.