Digital Marketing Course

Course Overview

1, Why Digital Marketing ?

The interactive digital media industry relies heavily on customer/visitor engagement. This customer engagement is driven by a multiple ways such as SEO, SEM, Affiliate Marketing, Social Media Marketing and E-Mail Marketing. Each method has to be planned and executed in an integrated manner to achieve your strategic goals.With this vision, we have brought the comprehensive packages of digital marketing courses for you.
Whether you are an established marketer or a student, our digital marketing course program is designed to provide you with the skills which will help you to understand strategic internet marketing concepts and the tools needed to make precise decisions and also set the direction for your project, company, or product line in the digital ecosystem.

2, What are the requirements??

This is a self-learning course through recorded videos where you can learn at your own time and pace. Get faculty support through forums, email or calls for your doubts..

3, What am I going to get from this course???

  • Pursue Bigger Paydays by Adding In-Demand Skills to Your Resume.
  • Crunch Marketing Data and Make Informed, Revenue-Boosting Decisions.
  • Follow a Proven Formula to Grow Any Business Online From Scratch.
  • Gain the Confidence to Act on Your Ideas .

Modules Overview

  • The role of digital marketing communications within the marketing mix
  • Introduction to Electronic Commerce
  • Online and traditional marketing concepts
  • Impact of Electronic Commerce and Business
  • Digital marketing campaign principles & strategies
  • Digital Marketing tools and its techniques
  • Trends in Digital Marketing
  • Understanding consumer behavior in online-media
  • Electronic-Marketing communications mix and Using digital media
  • Digital sales support and sales promotion
  • At the end of this unit you complete a written assignment that will contribute to your final grade on the qualification.
  • Different Types of Websites
  • Planning and conceptualizing a website
  • Static vs. dynamic website
  • Domain names and domain extensions
  • What is web server and web hosting?
  • Create a dummy website using Word press For SEO practice and learning
  • Create a Blog using Word press
  • Installing Themes and configuring plugins
  • At the end of this unit you complete a written assignment that will contribute to your final grade on the qualification.
  • What is a Search engine and Search Engine Optimization?
  • Why SEO is necessary and how do we rank pages as high as possible
  • Understanding traffic and different types of traffic
  • Doing Keyword Research for SEO using Tools
  • Understanding Search engines functions and work model
  • Search Engine Market Share in Digital Advertising
  • How to do On-page optimization SEO techniques
    • The Title Tag andMeta Tags
    • Headlines of your page
    • Image Optimization
    • Layout and Design Elements
    • Long Tail and Bold Keywords
    • Individual and Overall Keyword Density
    • Internal Linking using Anchor Text
    • XML Site Map
    • Robots.txt file
    • 401 redirects
    • Google Analytics and Webmaster Tools for site tracking
  • How to do Off-page optimization SEO techniques
    • Back links and why they are necessary
    • How do we get back links?
    • Do-follow and No-follow back links
    • Directory, Social Bookmarking, Blog & Forum Posting, Article and Press release submissions
    • Understanding and Increasing Google Page rank
    • What are Search Engine Algorithm and How doesthey work?
    • Google Algorithms to tackle web spam
    • Google Algorithm Updates
    • Save your site from Google Panda, Penguin and EMD updates
    • Natural Links to yours site
    • Q&A
  • At the end of this unit you complete a written assignment that will contribute to your final grade on the qualification.
  • Google Analytics
    • Explaining Web Analytics
    • Introduction to Google Analytics
    • Understanding Account Structure and Workingof Google Analytics
    • Set up Google Analytics for your website
    • Implementing Goals and Conversions
    • Account Properties and Setup of Filters & Segments
    • Implementing Goals and Conversions
    • User Management and how to view customized Analytics report
    • Monitoring Traffic Sources and Audience Acquisition
    • Understanding Bounce andBounce rate & difference between Exit Rate and Bounce
    • Q&A
    • Practice on System
  • Webmaster Tools
    • Introduction to Webmaster Tools
    • Get your site working on Webmaster Tools
    • Refine personal and site settings
    • Manage, Monitor and Maintain your site
    • Use reports and features
    • How to remove content from Google
    • Search Traffic and Search Appearance
    • Google Index and Crawl
    • Html improvements to site
    • Crawl Rate, Crawl Error and Crawl Statistics
    • Q&A
  • What is SEM or in organic search results?
  • Budgets and Bidding
  • Difference between SEO and SEM
  • Measurement and Optimization
  • Overview of Google Ad Words and Ad sense
  • Reporting and Analysis
  • Introduction to Google Ad Words and PPC(Pay- Per Click)
  • Remarketing
  • Account Management and Structure
  • Product Listing Ads
  • Campaign and Ad group Management
  • Mobile Advertising
  • Keyword Research and Targeting
  • Creating Display Campaigns
  • Understanding terms like Ad Rank, Quality Score, bid, CPC, CPM, CPA
  • Track and measure view through conversions
  • Q&A
  • Practice On System
  • What is Social Media and why it is necessary?
  • Influence of Social Media on Audience and Effects on Google Search
  • How to choose the right Social Media for your business
  • Integrating Social Media into your website and blog
  • Social Media Statistics and Trends
  • Facebook Marketing
    • Introduction to Facebook
    • Difference between Profiles, Places, Groups and Pages
    • Social media and communications strategy
    • Facebook Connect (Like, Share, Comment)
    • Facebook Pages (Creating, Managing, Retention)
    • Pages (Dos &Don’ts)
    • Facebook Apps
    • Measuring and Monitoring
    • Sponsored Stories
    • Latest trends
    • Advantages and challenges
  • Twitter Marketing
    • Introduction to Micro blogging and Twitter
    • Twitter Demographics
    • Use for reputation, promotion, sales, conversing
    • Who to follow
    • Tweeting
    • Searching tweets and users
    • Measuring Influence
    • Tools
    • Tracking Code
    • Twitter Account Promotion
    • How to Shorten and Measure your URLs
  • Google+ Marketing
    • What is Google Plus
    • Features
    • Tools & Techniques
    • Creating Profile & Pages
    • Social Strategies and Tactics for Google+
    • Integration with your site
    • Google Plus: Circles | Hangouts | Stream
    • Google + 1
    • Google Plus for Businesses
  • Introduction to Email Marketing
  • Analytics tool for tracking Email-Marketing Campaigns
  • How Email Marketing Works
  • How to use Auto responders to grow your business and deliver prompt response
  • Avoiding email from spam or junk delivery
  • Email design, functionality and types
  • Call to action and personalization of email
  • Impact of Open Rates  Software platforms to launch and implement Email Marketing
  • Introduction to Display Advertisement
  • Types of Display Advertising
  • Banner Ads
  • Rich Media Ads
  • Ad Blockers
  • Contextual Advertising
  • In Text Ads, In Image Ads, In Video Ads & In Page Ads
  • Understanding Mobile Marketing
  • Essentials of Mobile Marketing
  • Mobile Marketing tools
  • Advertising on Mobile
  • How to mobilize your web presence
  • launching an SMS campaign
  • Integration of Mobile and Social Media
  • Leveraging Social Media via Mobile
  • What is Affiliate Marketing
  • 3A’s of Affiliate Marketing
  • How to be a Super Affiliate
  • How to sell through Affiliates?
  • Make money through Affiliate Marketing
  • Branding through Affiliate Marketing
  • Traffic from Affiliate Network
  • Leveraging Social Media via Mobile
  • Career option Digital Marketing Sector
  • Digital Marketing roles in industry
  • Skills and Competencies of Marketing Pro’s
  • Important Soft Skill training for successful interviews

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